The Elixir Group

Management Team

Jim Demarco

Jim Demarco

Partner

Jim is a senior commercial pharmaceutical executive with proven leadership capability in maximizing business growth in large, mid-size, and start-up organizations. He has in depth experience in strategy and commercial operations including marketing, sales, market access, patient access, distribution, operations, training, business development, supply chain, manufacturing, and client interface at C-suite level. His expertise is in building the strategy and driving execution in product launches or increasing brand revenue. Jim is highly skilled in recruiting and leading high performance teams from conception to successful launch execution. Recognized for developing a business ready corporate culture that is aligned around the company’s strategic vision while delivering significant revenue growth that makes a meaningful impact to the business.

Jim’s thirty years of commercial pharmaceutical experience has led to increasing responsibility in successfully building and leading several broad and specialty operations with established large companies such as Schering Plough, Amgen, Eisai, as well as emerging companies like Idenix Pharmaceuticals and BD Rx.

Susan Eichhorn

Susan Eichhorn

Partner

Susan has over twenty years of commercial pharmaceutical experience in providing commercial solutions to pharma and other healthcare companies where she was instrumental in managing Brand Marketing, Field Force Strategy/Execution, Training, and Operations for several pharmaceutical, device, and home health care clients. Throughout her career in the medical/pharmaceutical industry, she was an integral member of the sales, marketing, and training teams at GlaxoSmithKline Pharmaceuticals and Sarstedt Medical Equipment. She was part of the team that was pivotal in launching several multi-billion dollar brands such as Zofran, Imitrex and Valtrex. She was consistently recognized as one of the top sales producers in the nation.

Holds a BS degree in Marketing from The School of Business, Rutgers University.